The History of Outdoor Living Brands
Franchise Strength Through Brand Synergy
Since its formation in 2008, Outdoor Living Brands has been offering its franchisees exciting opportunities to carve out their own place in the growing outdoor living niche. We have multiple franchise businesses that complement each other, create synergy and cross-promotional opportunities, and enhance our franchisees careers, lifestyles, and financial futures.
For decades, our family of brands has been maintaining and transforming the properties of home and business owners throughout the United States and the world. All our companies are leaders in their respective industries and offer unique opportunities for prospective franchisees to transform their lives, take control of their careers, and secure their family’s financial future. Together, our brands offer over 75 years of experience and track records of success in their respective markets.
Outdoor Living Brands was formed as the initial platform company for a family of franchise brands; Archadeck Outdoor Living and Outdoor Lighting Perspectives were acquired.
Acquired Mosquito Squad and began building a franchisor platform focused on outdoor residential and commercial services.
Relocation & Planning
Relocated Outdoor Lighting Perspectives and Mosquito Squad to Richmond, VA, to integrate the three businesses into one multi-branded franchisor platform and establish the groundwork for the company’s long-term growth objectives.
Launched Outdoor Living Brands Supply Corporation to help aggregate and streamline purchases for the franchise systems, leverage system scale in pricing to drive down cost of materials for franchisees to favorably impact unit profitability while controlling the consistency and quality of products sold under our brand names.
Started planning and testing Conserva Irrigation as a potential new franchise concept.
Acquired Wood Re New (now Renew Crew) to complement the other franchise brands and add an additional growth engine to the company.
Repositioning & Development
Largely completed the efforts to revamp and revitalize the Wood Re New franchise into the Renew Crew concept as a full-service exterior cleaning and protection business with a high-margin, recurring revenue service component.
Achieved $112 million in system-wide sales, a more than 2x increase in five years.
Launched the Renew Crew franchise brand and business unit and initiated franchise development efforts.
March 2017 -
Development & Training Center
Acquired the Archadeck, Renew Crew, and Outdoor Lighting Perspectives franchises in Charlotte (plus started a Conserva Irrigation franchise location) to create the Outdoor Living Brands Development & Training Center as an incubator and innovation hub as well as a future training center.
June 2017 -
New Franchise Offering
Launched Conserva Irrigation as a new, innovative franchise offering.
Constructed a centralized franchise recruiting team with dedicated brand sales directors.
Closed Key Corporate Transactions
Closed three important transactions including (1) Divested Mosquito Squad after driving the business to 250+ locations producing well over $50 million of retail sales; (2) Management buyout of the company’s one outside investor to consolidate ownership of the business among the senior leadership team; and (3) Acquired a minority interest in Conserva Irrigation to establish 100% ownership of the concept by Outdoor Living Brands.