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“Staycations” Are Driving Homeowners to Enhance Their Outdoor Living Space

Over the past few months, the COVID-19 pandemic has devastated many industries. With travel being hit especially hard, more people are looking for safe ways to “get away” without actually leaving their homes.

Because of this, many homeowners have turned their attention to their backyard, investing more money than ever before to transform their outdoor spaces into an oasis all their own.

Why Homeowners are Investing in Their Backyard

With stay-at-home orders still in place for most states, “staycations” have become the new norm. And because people are spending so much more time at home, they’re more eager than ever to transform their backyard into a place that feels like an escape.

From entertaining small gatherings outside to backyard camping with the kids, it’s easy to see why people are investing in a beautiful outdoor space.

As a recession-resilient industry, all of our brands have actually seen an increase in sales throughout 2020 and have set all-time sales records this year despite the challenges of COVID-19. Take, for example, Conserva Irrigation — as of June 2020, Conserva Irrigation saw a 40 percent increase in year-over-year sales. In an article for Landscape Management, Russ Jundt, the founder of Conserva Irrigation, said that “...we’ve needed to pivot and be more thoughtful and more prepared, with all the different CDC protocols, our sales for Q1 were up 65 percent year over year and it’s not slowing....”

Vanesa Ellis, the owner of a Conserva Irrigation territory of Northeast Florida, also exceeded her top-line revenue goal in 2020.

“No matter the circumstance, homeowners are still going to need help maintaining their properties, and that’s what has always attracted me to outdoor service,” said Vanesa.

Outdoor Living Brands, Inc. is the market-leading franchisor of premium residential and commercial outdoor living services with multiple established national brands — Archadeck, Conserva Irrigation, and Outdoor Lighting Perspectives. Get started with us today!