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Franchise Spotlight: Vanesa Ellis

From an early age, Vanesa Ellis’ parents taught her “whatever you set your mind to, you can accomplish.”

With these words in her mind, Vanesa has always been determined to create the life she dreamed of, and that started with a career she was passionate about.

Why Vanesa Ellis Was Drawn to Conserva Irrigation

A few years ago, Vanesa joined the Outdoor Living Brands family when she opened her Conserva Irrigation territory of Northeast Florida in Ponte Vedra Beach. Since then, she’s been so proud of what her location has accomplished, as well as the company as a whole.

“I was drawn to Conserva Irrigation because it’s the only national outdoor irrigation company founded on the concept of water conservation. Water waste is a huge issue in our country, and I wanted to be a part of the solution in my own backyard,” said Vanesa

Finding Success in a Male-Dominated Industry

After just one year of owning her Conserva Irrigation franchise, Vanesa exceeded her top-line revenue goal. She also saw a 278% increase in year-over-year sales, despite the COVID-19 pandemic.

Vanesa accounts so much of her success to being in an industry that will always be a necessity.

“No matter the circumstance, home owners are still going to need help maintaining their properties, and that’s what has always attracted me to outdoor service,” said Vanesa.

Becoming an Entrepreneur

As someone who has been through the process before, Vanesa knows first hand that investing in a business is “easier said than done,” but it’s ultimately worth it in the end.

What’s Vanesa’s advice to aspiring entrepreneurs?

“Don’t be afraid to be your own boss. If you have the capital, start investing in yourself...there are always entrepreneurial opportunities available. Franchising provided me with a proven recession-resistant system and low-cost-to-entry opportunity.”

Outdoor Living Brands, Inc. is the market-leading franchisor of premium residential and commercial outdoor living services with multiple established national brands — Archadeck, Conserva Irrigation, and Outdoor Lighting Perspectives. Get started with us today!