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How Outdoor Living Brands Continues to Thrive in the Winter

With each of our brands focusing on outdoor work, it’s easy to see why spring and summer are some of our busiest seasons. But even when the temperature drops, our brands continue to grow and acquire customers.

Rain, snow, or shine, our franchisees embrace the values that made us global leaders in each of our respective specialties.

Growing and Providing Throughout Cold Weather

Outdoor Living Brands Provides Necessary Services in the Winter

Outdoor Lighting Perspectives

With the sun setting earlier in the winter, demand for quality lighting is at an all-time high in the fall and winter months. Good lighting, particularly along stairs and walkways, improves safety and outdoor usability in the winter.

Outdoor Lighting Perspectives is also proud to offer holiday lighting for residential and commercial properties, as well as hospitality properties. From straightforward roofline lights to shrubs and trees that glow with the holiday spirit, demand for holiday lighting peeks in November and December.

Conserva Irrigation

Even in the coldest of climates, Conserva Irrigation is hard at work, 365 days a year! In order to help prepare customers’ landscaping for the winter, Conserva offers extensive winterization services that include adjusting system settings, performing a sprinkler blowout, and resolving any issues at hand. In addition, during this part of the year, Conserva Irrigation franchisees stay busy performing system repairs that were identified during the winterization system blowout process to get our clients’ irrigation systems ready for the spring.

Archadeck: Build in the Winter, Enjoy in the Summer

Believe it or not, winter is the perfect time for Archadeck clients and franchisees to start planning and building new outdoor living spaces.

Depending on the size and scope of a client’s project — take, for example, a brand new two-story deck or screened-in porch — it could take a few weeks to complete. If building starts in June, clients may not be able to take advantage of their new outdoor space until the weather starts to cool. But if building starts in the fall, they can kick off the summer with a beautiful outdoor space that’s ready to host. Plus, larger structures require permits, which can take a few weeks to come in and depend entirely on a client’s local government or HOA regulations.

Most Archadeck franchisees maintain a significant “backlog” of work that has been sold and is waiting to be constructed. As such, while the weather may turn cold, Archadeck franchisees are busy selling and installing projects throughout the entire year.

Plan for the Upcoming ‘Busy Season’

It’s clear that we never really slow down here at Outdoor Living Brands, but winter is a great time to plan for the overwhelming amount of work that comes along in the summer months.

Over the winter, many Outdoor Lighting Perspectives, Conserva Irrigation, and Archadeck franchise owners focus on:

  • Analyzing the prior year’s results and targeting improvement opportunities
  • Planning and budgeting for the upcoming season
  • Honing their sales skills
  • Setting their marketing and advertising plans for the year
  • Fine-tuning their pricing tools and systems
  • Building their team and culture
  • Speaking with other franchise owners to compare notes in order to identify ways to improve their operations

Join the Outdoor Living Brands Family this Season

Unlike so many others, each of our businesses offers essential, non-fad services that will always need to be done by local pros — this protects you from the risk of homeowners moving to online or offshore transactions.

No matter the weather or season, we’re always looking for excited, passionate, and eager people who want to expand their existing business or begin their entrepreneurial dreams. And thanks to our Quick Start Program, most of our Archadeck, Conserva Irrigation, and Outdoor Lighting Perspectives franchisees train and launch their business within just 45 days of executing their franchise agreement – sometimes faster.

When you partner with Outdoor Living Brands, Inc., you’ll take control of your personal and professional life while doing what you love every single day.


Outdoor Living Brands, Inc. is the market-leading franchisor of premium residential and commercial outdoor living services with multiple established national brands — Archadeck, Conserva Irrigation, and Outdoor Lighting Perspectives. Get started with us today!