To say the past year has been difficult on homeowners would be an understatement. As COVID-19 forced many people to hunker down in their homes for several months at a time, we’ve seen substantial changes in where people want to call home and the way they think about outdoor spaces.
Changing Consumer Habits
A Greater Appreciation for Outdoor Spaces
Green spaces have always been a welcome bonus in any home but the recent pandemic has elevated beautiful backyards from something that was “nice to have” to an absolute necessity for many.
According to a OnePoll and TruGreen survey of 2,000 American homeowners, the average person increased their time spent outside by three hours during the pandemic (when compared to years past). The poll also found that more than 65% of homeowners somewhat or strongly agree that they are more thankful for outdoor space because of COVID-19.
The Great “Urban Exodus”
For millions of Americans, one of the greatest benefits of living in the city was that it was close to their job. But with so many jobs going (and remaining) remote, the city has lost some of its appeal for many people. And as people begin prioritizing time outside, they realize that they’re ready to trade in fast-paced, cramped city life for a home in the suburbs.
According to new research from investment management firm Cowen and Company, 48% of millennials reported living in the suburbs compared with 44% in 2019 — 49% of Gen Z reported living in the suburbs, up from 41% in 2019.
The Rise of “Staycations”
Homeowners aren’t just remodeling their home, they’re investing in all aspects of their property. With many people still concerned about travel, “staycations” have become a popular alternative to weekend getaways and summer vacations. Because of this, many homeowners have turned their attention to their backyard, investing more money than ever before to transform their outdoor spaces into an oasis that mimics a getaway.
Outdoor Living Brands is Experiencing Strong Growth
Homeowners are eager to create “meaningful” outdoor spaces, and it looks like this trend is here to stay. According to the same OnePoll survey, 57% of homeowners plan on using their outdoor space just as much, if not more, as the pandemic subsides.
With all three of our brands experiencing strong growth in 2020, we couldn’t agree more with these trends!
Outdoor Lighting Perspectives
Recently, Outdoor Lighting Perspectives reached an incredible achievement — 100 territories across North America! As Chris Grandpre, Chairman and CEO of Outdoor Living Brands, noted, “very few franchise concepts have reached this milestone.”
“The strong unit economics for Outdoor Lighting Perspectives franchisees, excellent sales growth where 2020 system sales were up nearly 25% year over year, our support team, and most importantly, our franchisees have helped build this brand. We couldn’t be prouder,” said Chris.
Outdoor Lighting Perspectives isn’t the only Outdoor Living Brands brand that’s enjoying strong growth. Earlier this year, Conserva Irrigation announced its partnership with Franchise FastLane to increase and expand its presence across the United States.
Conserva founder, Russ Jundt shared that, “while  was an awkward time where we needed to pivot and be more thoughtful and more prepared...our sales for 2020 were up over 30% percent year over year and it’s not slowing in early 2021.”
In 2020, Archadeck posted the strongest growth years in its 25+ year history. Compared to 2019, Archadeck sales were up 36% in 2020 and this trend doesn’t show signs of slowing down. In fact, it’s likely going to accelerate!
Outdoor Living Brands, Inc. is the market-leading franchisor of premium residential and commercial outdoor living services with multiple established national brands — Archadeck, Conserva Irrigation, and Outdoor Lighting Perspectives. Get started with us today!