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What the Suburban “Migration Boom” Means for the Future of Outdoor Living Brands

From arts and culture to nightlife and proximity to work, cities across the country have a lot to offer. But when the pandemic hit in early 2020, many of the things people once loved about city life became obsolete. Soon after, many people packed their bags and headed out to nearby suburbs.

Younger People are Moving to the Suburbs

One thing was clear to city dwellers months into the pandemic — they craved more space and were willing to move in order to get it. Throughout 2020 and 2021, city suburbs saw the biggest gain in residents during the pandemic migration boom. And if COVID trends hold, suburbs could continue to attract the 24-to-44 age demographic.

Though many people didn’t go far or to rural areas (think moving from New York City to Long Island or San Francisco to Sacramento), people still were eager to trade in their apartment for a home.

A Desire for More Outdoor Space

While some people have pulled back on their discretionary spending, millions of others are actually increasing the amount of money they spend on luxury items — specifically goods pertaining to their home. With many families no longer spending money on gas, vacations, entertainment, or dining out, economists estimate that Americans who maintained their employment added a combined $2 trillion to their savings.

As more people move to the suburbs and prioritize meaningful outdoor living areas, the demand for services provided by our brands — Archadeck, Conserva Irrigation, and Outdoor Lighting Perspectives — is incredibly high.

  • In 2020, Conserva Irrigation’s sales were up over 30% year over year and business hasn’t slowed down as of early 2021.
  • Archadeck posted the strongest growth year in its nearly 30-year history.
  • Outdoor Lighting Perspectives’ 2020 system sales were up nearly 25% year over year. They also opened their 100th territory earlier this year.

Outdoor Living Brands, Inc. is the market-leading franchisor of premium residential and commercial outdoor living services with multiple established national brands — Archadeck, Conserva Irrigation, and Outdoor Lighting Perspectives. Get started with us today!