Getting Involved In Your Community
Franchising presents a wonderful opportunity to bring a product, service, or solution to a variety of communities across the country. Community involvement is a powerful marketing tool that allows businesses to connect, form relationships, and ultimately create a more cohesive and connected neighborhood.
Outdoor Living Brands, Inc. is proud to have a place in so many different communities and a network of franchisees who recognize the importance of being involved in your territory.
Creating a Network
Though the rolodex may be a thing of the past, building up a list of surrounding individuals and businesses will work to your advantage. Be prepared to sell yourself and your business to others as you attend local events, seminars, and even on personal outings. Allow others to see your enthusiasm and leave a lasting impression.
Volunteering your time and services for the greater good is something that every business owner should prioritize. Giving back, when you’re able, is a social responsibility that will help your community and by extension your business.
Additionally, it sheds a positive light on your brand and services. Consumers love patronizing businesses that lend a hand and do good for others.
Building Your Reputation
Reputation means a lot in business. Companies deemed as friendly, helpful, and involved are highly regarded and respected by clients and other businesses in the area. As you become a part of the community, your franchise will grow and flourish.
Not sure where to start? Here are some great ways to get your business involved locally:
- Volunteer as a group at a local food pantry, fundraiser, or neighborhood clean up.
- Make a donation or host a fundraiser for a local charity.
- Sponsor a community event like a fair or fundraiser.
Outdoor Living Brands, Inc. is the market-leading franchisor of premium residential and commercial outdoor living services with multiple established national brands — Archadeck, Conserva Irrigation, Outdoor Lighting Perspectives, and Superior Fence and Rail. Get started with us today!